Destino Salta is a brand that honors the cultural and scenic richness of the province of Salta. The logo seeks to capture its essence, its earthy colors evoke the regional chromatic palette, highlighting the burgundy tone of the Salta poncho as the primary color.

Recognized elements of the local flora and fauna were chosen for the design to convey the concept of the province's vast biodiversity. Salta's landscape is one of its most famous attributes and that is why thousands of tourists visit it every year.